Women work wonders

Who works wonders in the hair, beauty, and wellness world? Mostly women.

(87% in the UK and 96% in the EU). They give their time and their talent to others, every day. They play a pivotal role in self-expression, well-being, and self-confidence. Thanks to their charisma, they connect with clients and create community.

 

At Treatwell, we declared March Women’s Month to celebrate the wonders women work on International Women’s Day, Mother’s Day (UK) or just another day. The UN theme for IWD 2024 was ‘Invest in women: Accelerate progress’. Enabling these women to transform others with their talent and Treatwell’s support in business and beauty, impacts positively on all of us. That’s why the B2B2C campaign line ‘Women work wonders’ felt intuitive and supportive.

The campaign embraced all women: whether they’re doing wonders for themselves or for the women in their lives and encouraged them to make the most of their ‘me-time’ on Treatwell. What a blissful way to actively show you, like Treatwell #InvestInWomen when you choose to support an industry run mainly by women. What a blissful way to actively show you, like Treatwell, support an industry run mainly by women.