Musica

“Listen with
your soul”

 

Retail relaunch campaign


Musica

Musica was just another music retailer until we created the “Listen with your soul” campaign. Then we proceeded to make a series of simple, elegant ads using type only to let the music do the selling. The campaign ran on TV, print and radio and rejuvenated a flagging brand winning a Loerie Grand Prix along the way.

Loerie Grand Prix Award

Musica Elvis TV ad

Musica radio ad 1

Musica radio ad 3

Musica Puccini TV ad

Musica radio ad 2

Musica radio ad 4