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“Listen with
your soul”


Retail relaunch campaign


Musica was just another music retailer until we created the “Listen with your soul” campaign. Then we proceeded to make a series of simple, elegant ads using type only to let the music do the selling. The campaign ran on TV, print and radio and rejuvenated a flagging brand winning a Loerie Grand Prix along the way.

Loerie Grand Prix Award

Musica Elvis TV ad

Musica radio ad 1

Musica radio ad 3

Musica Puccini TV ad

Musica radio ad 2

Musica radio ad 4

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