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“There’s no getting fresh without it”


Valentine’s radio campaign


To coincide with Valentine’s Day, I wrote a series of radio spots that read like racy romance novels. Each built to a climax that leads to Dentyne’s suggestive payoff line: “There’s no getting fresh without it”. The campaign heightened brand awareness at a tactically relevant time with a sultry, memorable idea.

Dentyne Radio ad 1

Dentyne Radio ad 3

Dentyne Radio ad 2

Dentyne Radio ad 4

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