Cape Pears

“The body fruit”

 

Cape Pears print campaign


Unifruco

Unifruco wanted a campaign to establish Cape pears as a healthy fruit as women didn’t see them that way. Using a series of beauty shots glorifying women’s bodies we positioned Cape pears as The body fruit. The copy went on to explain the health benefits of pears in the style of beauty editorial resulting in a complete shift in perceptions of this everyday fruit.

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Cape Pears Print Ad - click image to expand

Cape Pears Print Ad - click image to expand