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“Dangerous curves”


In-store launch

Triumph Maximizer

When Triumph launched the new Maximizer “Dangerous Curves” push-up bra range, the POS had to be disruptive and demonstrate how the bra lifts and supports better than Wonderbra on the shop floor. It had to raise eyebrows, turn heads and convert women with an “in your face” approach.

Maximizer hazard sign point of sale -click images to expand

Maximizer lift button

Fitting room mirror decal

Maximizer point of sale -click images to expand

Maximizer point of sale

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