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“Don’t move
without one.”


Tri.action relaunch


Research proved that most South African women didn’t wear enough bra support when exercising. To entrench the effectiveness of Triumph tri.action “no bounce” sports bras, we went into gyms and branded stability balls with the “no bounce” message and the payoff line “don’t move without one”. We also gave skipping ropes to bra fitters so women could use then to test the tri.action bra in-store
by skipping on the spot. We put informative insoles into sports shoes as runners need extra support.

Tri.action skipping rope - click image to expand

Tri.action insole

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