TK Maxx
“Wear something funny for money”
Red Nose Day campaign
T K Maxx
The 2009 Red Nose Day campaign featured celebrities interacting in a playful way with famous photographs. The national campaign went from print to in-store to online using the red nose device to get people to “Wear something funny for money.” TK Maxx sold a lot of Fair Trade cotton T-shirts designed by Stella McCartney and raised even more money for Comic Relief.
Red Nose Day print ad - click the image to expand
Red Nose Day window decals - click the image to expand
Red Nose Day window decals - click the image to expand
Red Nose Day window decals - click the image to expand
Red Nose Day window decals - click the image to expand
Red Nose Day banner - click the image to expand
Red Nose Day banner - click the image to expand
Red Nose Day brochure - click the image to expand
Red Nose Day brochure - click the image to expand