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What I believe in...


I have thrived as a Creative Director, Creative Lead, Copywriter and English Teacher in my career. Having lived and worked in Africa, Latin America, Eastern Europe and London, I believe immersing myself in other cultures has kept me inspired, agile and open-minded.

Create Beauty

My focus is on creating compelling 360°campaigns delivered with impeccable craftsmanship in beauty, cosmetics, fashion, lingerie, fragrances and sports-lifestyle. I have worked on brands like Maybelline New York, L'Oréal Paris, essie, Triumph, Coty and adidas, amongst others.


Working on prestigious international brands has meant dealing with global talent, photographers and directors. These roles have meant writing lines for global talent, overseeing the look and feel of the campaign, deciding on hair, make-up and wardrobe for shoots and deciding which directors and photographers to work with.

Champion IDEAS

What I love about being a creative leader is the variety of challenges every day presents. I am nothing if not driven, willing to learn and solution-orientated in the face of looming deadlines, demanding clients and complex agency goals.

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