True Match foundation
Our challenge was to tell a truly diverse story showing all the faces of True Match foundation using all the celebrities and influencers from all walks of life. We created 23 stories for 23 shades to show how True Match is #YoursTruly. The content created shone a spotlight on each influencer in their unique True Match shade to build proximity and influence for L’Oréal Paris like never before.
23 Shades 23 Stories - please click on above image to expand
True Match 60 Film
True Match DPS - please click on above image to expand
True Match 30 Film 1
True Match 30 Film 2
True Match 30 Film 3