Maybelline Face & Lip

These days longwearing makeup is not enough. Now it’s all about the power of makeup to transform you. Our idea for SuperStay, Maybelline’s longwear range, can be summed up as #SUPERSLAY. Lasting transformation starts with super flawless foundation and ends with supercharged lip colour. Since the launch of the new, improved foundation and Matte Ink lip colour just happened to be around Fashion Week, we called it the Official Makeup of London Fashion Week. We filmed influencers sharing their transformations and the full spectrum of lip colours. Sweet to sassy, bare to bold, powerful to playful. Any transformation lasts.