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Maybelline New York

PUSH UP DRAMA

 

Warning: APPLY RESPONSIBLY

 

Maybelline mascara launch

To launch the latest dramatic volumizing mascara from Maybelline, we created a hazard sign as the campaign motif bearing the warning “Apply responsibly” as the reaction to the gravity defying lift it gives every lash. The creative elements made the most of spokesmodel Gigi Hadid’s fame on all fronts, using impactful media to entrench the benefits of the mascara from TV to a Stylist wrap to digital out of home to in-store activation.

Social Selfie Film

Mall Digital Out of Home

Push Up Drama Stylist Wrap - click to expand

Digital Out of Home Birmingham Eye

Social Film Fake vs. Falsies

Push Up Drama Stylist Wrap - click to expand

Push UP Drama DPS - click to expand

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