Maybelline foundations

Our challenge for this campaign was inspired by the insight that very few women are satisfied with the foundation they wear. We placed Maybelline front and centre of their choices by reminding them of the three foundation franchises the brand offers and what differentiates each one. The aim was to establish Maybelline
as a contender in the foundation category where it faced tough competition from mass to luxury brands. We got women to #NEVERSETTLE for anything less than their perfect foundation again by presenting them with more shades, more finishes and more kinds of coverage.