Maybelline face range

It’s hard to succeed in cosmetics without killer how tos. That’s a fact. Maybelline challenged us to present them as the go-to brand for accessible how tos on the latest makeup trends. The focus products were all face perfecting techniques like concealing, contouring, colour correcting and strobing. We worked with a group of influencers to create social content for this how-to hub known as #imakeuplikethis. This was the axis of our idea, inspired by Beyoncé’s lyric, “I woke up like this”.