Just can't
get enough

To show just how collectable L’Oréal’s 70 shades of Color Riche is, we chose 1 catchy soundtrack; “Just can’t get enough”. We caught lipstick lovers’ eyes with lips playing with the lipstick packs and lip syncing to the lyrics. So, while you hear “I just can’t get enough”, you see loads of shades of Color Riche in matte, shine and satin finishes. Each part of the campaign celebrates lips and lyrics. We invited women to lose their lipstick inhibitions and seize the shades. Don’t let today be a waste of lipstick.