Maybelline brow range

The brow has become the new frame for a beautiful face. It seems like it happened overnight but it didn’t. Maybelline wanted to present its entire range of inventive brow products as a combined offering and prove it is stronger in this category than most women realise. The idea we came up with centred on falling in love with the beauty of your brows again using #BROWMANCE as the platform.
The campaign also featured typography that mirrored the brow result on key words like sleek, bold, arched etc. to create an ownable language and design identity for the range.