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“Fancy a Quickie”


Quick Soup campus sampling campaign


This playful winter sampling invited students to have a free “Quickie” with
us during their study breaks. They could also ask someone they like along using our catchphrase
“Fancy a Quickie?” The campaign was aimed at encouraging trial of all the flavours and switching from Knorr, the other major instant soup player. It made a welcome break from studying and the tone, style and design of the campaign appealed to students, as did the free mugs we gave away.

Royco poster - click image to expand

Royco soup invitation - click image to expand

Royco soup urn decal - click image to expand

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