This playful winter sampling invited students to have a free “Quickie” with
us during their study breaks. They could also ask someone they like along using our catchphrase “Fancy a Quickie?” The campaign was aimed at encouraging trial of all the flavours and switching from Knorr, the other major instant soup player. It made a welcome break from studying and the tone, style and design of the campaign appealed to students, as did the free mugs we gave away.